Much Loved


Much Loved started as a simple idea, to photograph my son Calum’s teddy Peter Rabbit as a portrait. Then I thought it might make a good exhibition for my studio gallery, so I asked my clients to bring in their kid’s teddy bears. But what happened was a lot of adults brought in their cherished teddy and while they were waiting, they told their stories.
The exhibition was a success and I put them on my website. That’s when things got interesting.
Much Loved went viral. Buzzfeed picked it up and within a month it had 16 million hits. Every day I would come in to find it on another new site somewhere in the world. China, Australia, Russia, America, every day another country.
Then on the very day I first thought, I wonder if I could make a book of it, Abrams in New York emailed to ask if I would consider making Much Loved a book.

Much Loved the book
Much Loved was released in 2009 and has been translated into Korean and Japanese. It is available in all good book shops, Amazon and signed copies are available from the studio.

Much Loved by Mark Nixon is published by Abrams Image, New York. It features 65 full colour portraits of “loved to bits” teddies, along with their owners stories and memories. ISBN-13:978-1419710124


 Much Loved has been exhibited as solo shows and as part of group shows in Dublin, France, and USA,
Teddy Bear Story, A V&A Museum of Childhood. The Ark, Dublin 2014. Solo exhibition.
Much Loved. Elemental Arts Festival, Limerick 2014. Solo Exhibition.
Hello Kitty Museum Exhibition at the Japanese American National Museum, Los Angeles. 2015. Group Exhibition.
Sweet n Low, International Show of Cute, Bedford Gallery, California, 2017. Group Exhibition
Métamorphoses, ou que faire de son enfance, Besancon, France 2017. Group Exhibition
Novotel, Lyon Confluence, France 2018. Permanent Solo Exhibition.

Limited edition prints are available from the studio.